For anyone struggling with thin or sparse brows—especially over 50—getting a perfectly shaped arch can feel like a daily ...

If you're like us, you're always on the hunt for beauty products that work specifically for mature skin. As great as TikTok and other social media platforms can be for finding out what people are ...

Type. Most of the eyeliners for women over 50 on our list are gel or pencil. “Pencil eyeliner is generally the better choice.

It can sometimes be hard to know what’s trending at a given time. And if you’re a woman over 50, it can be especially tough when a lot of media or advice is geared toward younger people. Well, don’t ...

Instead of putting glitter all over the lid, try a soft wash of shimmer eye shadow on the center of the lid or inner corner ...

I am the beauty and fashion commerce writer. The best skincare products for women over 50 increase hydration and minimize the appearance of spots, fine lines, wrinkles and more. As we age, our skin is ...

As you get older, you may find that your go-to skin care products and makeup — the holy grail formulas that you’ve loved forever — just aren’t as effective as they used to be. Whether you’re ...

As the "silver economy" grows, brands would be wise to incorporate more age diversity into their marketing. Otherwise, ...

In celebration of PEOPLE’s 50th anniversary, we’re looking back at the hair and makeup moments that defined the last five decades PEOPLE is celebrating our 50th anniversary, and in preparation for ...