Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

The business of women’s college basketball is seemingly drawing even closer to the men’s game. According to a report from Joe Lemire of Sports Business Journal, ESPN is now selling ad units for ...

Neil Sullivan has spent more time preparing for the latest and biggest shift in college athletics — schools paying athletes directly — than anything else over the last year. Sullivan has held the job ...

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...

For the first time since 2005, the ACC men's basketball tournament is coming to Washington, D.C. from March 8 to March 12. To get fans in the area ready for the big event, the ACC put ads in the Metro ...

Tennessee basketball star Zakai Zeigler was featured in a new Under Armour AD ahead of March Madness Tennessee basketball star Zakai Zeigler is a man of many things, including advertisements. Zeigler ...

Ten years ago, the NCAA Tournament was an afterthought for the Auburn men’s basketball program. The Tigers hadn’t made the big dance in 12 years and were more concerned with finishing a season above ...

Ohio State athletic director Ross Bjork appeared on WOSU's All Sides with Amy Juravich and discussed the men's basketball season and coach Jake Diebler. While Bjork said he's disappointed to miss the ...

The future for Auburn men’s basketball coach Bruce Pearl has been a matter of great speculation this offseason. Will he run for the U.S. Senate seat that will open with Tommy Tuberville entering the ...