Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

New Delhi: India’s industry department will soon define the term marketplace and also elaborate on just what constitutes retail and wholesale trading on such platforms—a move that will decide the ...

Recently, I wrote about how companies are adopting a direct-to-consumer (B2C) strategy to grow their businesses, thus bypassing the wholesale/retail (B2B) relationship. But what about companies that ...