In this special guest feature, Keke Wu of Avention, outlines the need for B2B marketing predictive models to catch up to their B2C counterparts as well as methods for doing so. Keke Wu is Director of ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

ROI Rocket selects Qualtrics Edge Audiences as its synthetic panels partner; Qualtrics selects ROI Rocket as B2B data provider for Edge Audiences' Synthetic AI model DENVER, Jan. 15, 2026 /PRNewswire/ ...

Indicative is a powerful behavioural analysis and customer analytics tool, which allows users to see a full picture of customer data for marketers, product managers and business and data analysts. You ...

B2B sales journeys are dynamic and complex, involving numerous stages, stakeholders, interactions, and variables. But B2B selling also is equal parts data science and relationship building. “The art ...

New types of data from a range of sources are transforming how marketing and sales teams reach customers, but they also present a distinct new challenge: information overload. In the past few years, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. By now, everyone has heard ...

Customer data is key to developing a profitable business that has a sustained competitive advantage. Increasingly, business intelligence is being sourced from operational systems such as websites ...

A commissioned study conducted by Forrester Consulting on behalf of Radius revealed B2B marketing organizations that strategically use predictive analytics outperform other organizations that use more ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial ...

Couchdrop, the cloud platform for secure b2b file transfers, announced a major update that adds new integrations with modern business applications, including iPaaS platforms and data warehouses. This ...