Digital beauty tools are no longer gimmicks. Virtual try-ons for skincare are reshaping how people choose products by ...

Imagining a digital world where a simple muscle twitch can reshape entire virtual environments might sound like science fiction is quickly happening due to the ...

Meow Wolf Omega Mart is bringing CES into the wild with three Augmented Reality (AR) Activations with free interactive ...

AI, augmented reality and virtual reality have been found to be useful tools in health care, with utilization in ...

Virtual and augmented reality can assist traders in their workflow and investment bankers with dealmaking, Accenture MD Michael Cheek said.

Recent advances in virtual reality (VR) and augmented reality (AR) have introduced transformative approaches to molecular visualisation and interactive modelling. These immersive technologies allow ...

It’s no secret that augmented reality (AR) and virtual reality (VR) are trending in the tech community. With the metaverse hype on the rise, it’s no wonder this hot topic of AR/VR is emerging across ...

Sony, the creator of popular gaming console PlayStation, announced its new virtual reality headset at CES this week as the race to compete in the metaverse, a virtual world of work and play, heats up ...

MIDDLETOWN, Conn.--(BUSINESS WIRE)--Reality Interactive, an award winning retail technology agency, today announces the launch of new AR solutions to enable retailers to go beyond ecommerce and allow ...

Last year, we got a much better look at the role that mixed-reality products could play in post-pandemic life. Mixed reality (XR) in its various forms—including virtual reality and augmented ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...