Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...