Fast Company Executive Board member Deepti Kunupudi shares best practices for fairness, transparency, accountability, and privacy in AI.

More than ever, building and maintaining trust, the bedrock of every business, succeeds or fails based on how data is handled.

Clearly explain how your AI works to earn stakeholder confidence. Protect privacy: Establish strong data policies and train employees on safe AI use. Use AI to support — not replace — people for ...

Artificial intelligence and machine learning systems have been in development for decades. The release of freely available generative AI tools like ChatGPT and Bard, however, has emphasized the need ...

The European Guidelines are also not directly enforceable, but go further than these previous attempts in many respects. They focus on four ethical principles (respect for human autonomy, prevention ...